By any measure the “Americas” market is one of the largest in the world.
Americans spent $75.5 billion (€59.2 billion) on seafood in 2009 -- $50.3 billion (€39.4 billion) at foodservice establishments and $23.8 billion (€18.6 billion) at retail stores.
Add this to tens of billions consumers in Canada and South America spend each year on seafood and the value of the “Americas” market is well over $100 billion, an attractive target for any seafood supplier.
But how much do you know about the “Americas” market? Do you know who the largest suppliers are in North America and South America?
How about the buyers? Which retailers or foodservice distributors sell the most seafood?
And what information do you have on the individual markets themselves.