Whoever coined the phrase will be happy to know that, like so many catchphrases (or, nowadays, #), it is in widespread use.
But besides being the “think different” of the global oceans community, it signifies a shift in thinking among NGOs and politicians -- beyond the intrinsic value of our waters, there is a capital value in our fisheries that, if extracted profitably over time, can be what is considered sustainable.
It
