The Alaska Seafood Marketing Institute (ASMI) named the youngest executive director in its history in October 2015, with the selection of Alexa Tonkovich. Tonkovich joined ASMI in 2009 as the Asia and emerging markets program manager and became the international program director in 2013.
How did you enter the seafood industry and why? What drew you to it as a career?
I was drawn to ASMI because of my educational background in Asian Studies. ASMI was hiring for an Asia Marketing Coordinator and the opportunity to use my language skills and cultural knowledge was very appealing.
