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1.30 p.m. -- Tuesday, June 8

Marine Harvest's seven commandments

Companies should stick to the truth and walk the talk, Marine Harvest acting CEO Thomas Farstad said.

“Tell the truth, even when it hurts. In the long run, it will always catch up with you,” Farstad said. “You have to relate with reality as it is, and not like you would like it to be.”

These are two of seven principles that Farstad said are key for companies to control and change the public’s perception of them.

The other principles include listening to your stakeholders, managing for tomorrow and remaining calm, patient and good-humored.

Farstad